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Kitty Kare Beauty exists to provide innovative, adaptable and practical skincare solutions for people of color with the goal of alleviating skin issues associated with waxing and shaving practices. Our initial launch will include a product mix containing an Ingrown Hair Serum, Pre-Wax Oil Cleanser, Charcoal Detoxifying Mask and After Shave Moisturizer. These products focus on the challenges faced by people with significant amounts of melanin in their skin which include hyperpigmentation, dry skin, and ingrown hair.
Kitty Kare Beauty would be the first company of its kind to enter the ethnic beauty industry, targeting stubborn skin in the underarm and bikini area with natural ingredients created in a cruelty-free environment. We believe that our unique formulations, specially designed for highly-lipid skin, which will include natural ingredients such as grape seed oil and turmeric, make us a standout solution in the marketplace.
When looking at the scale of what we’re building, we will serve four of all six skin types. Brown skin requires unique formulations and we’ll deliver that along with antioxidants as well as anti-inflammatory, antibacterial and hair-inhibiting solutions. Our products will also not include parabens or ingredients like lanolin which make them safe for breastfeeding mothers. Lastly, our products are naturally scented.
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